Louise Nyboe Andersen, Global PR Manager at Muuto and founder of the PR network a.netwrk, lives in a classic brick villa in Frederiksberg with her husband and their three children. The house has been preserved with great respect for its original character and the life that was once lived there.
We arrived at Louise’s beautiful Frederiksberg villa on a sunny May morning. We were warmly welcomed with freshly baked croissants and the aroma of freshly brewed coffee. From the moment we stepped into the hallway, we felt the special atmosphere of the old house. If the walls could talk, we’re certain they’d have many wonderful stories to tell. Despite necessary modernizations and owners with a love for contemporary design and art, this atmosphere has been preserved in the most graceful way — it’s all about the balance between old and new.
Read and see more in the interview below.
You bought the house two years ago — what drew you to it?
“We were both drawn to the spirit that lingers in the house, and to the strong sense of the life that has been lived here. An elderly professor lived here until the very end — he loved his home and never wanted to leave it. I often think about the life he had here with his family. When I sit in the study and look through the living rooms or out the window, I like to imagine that he enjoyed the same views. The desk is in the same place as his once was, and even the chest of drawers, the bookshelf, and the sofa remain. He had found a kind of harmony in the room that also felt right to us.
From the very beginning, I felt deeply drawn to the house. Even before we bought it, I would often bike out here and quietly walk around it. It felt as if something was pulling me toward it. Behind the house, there’s a narrow garden path that I kept returning to, because it sparked a feeling of something I had experienced before. I still feel that way when I walk there — it feels familiar and safe, yet like a distant memory. Like a life once lived, and a new one unfolding.”
You’ve restored the house with respect for its original character. What do the original features and the home’s history mean to you?
“We had always dreamed of a house with music, as we call it — a house we could feel and continue to dance with. That’s why it felt natural to preserve everything original in the house — from the pantry to the old bathrooms. For example, I kept the old white curtains with a blue fruit pattern in the small guest bathroom, which the previous owner had clearly chosen with care. I quickly noticed a small hole in the fabric, but it was shaped like a heart, so I left it. It felt like a little sign — a reminder to preserve what already is.
We also kept the old washstand, which was made specifically for the house, and we still use the wooden drying rack, which I believe was a homemade gift from the former owner to his wife. We’ve received many little stories from the two grown-up children of the previous owner, who grew up here. I’m so grateful for all those stories — together, they form a kind of framework around the house.”
Your home is a mix of beautiful vintage pieces and more modern elements. Is this play with contrasts a conscious choice?
“I’ve always been a nostalgic when it comes to interior design, but recently I’ve come to see more clearly that it’s really all about balance — also in the furniture and objects I surround myself with. The modern adds something to the classic, and the classic adds something to the modern. I enjoy the contrasts it creates. That’s why it’s also been both refreshing and inspiring for me to join Muuto, whose core focus is offering new perspectives on Scandinavian design.”
What sparked your interest in working with PR from a more nuanced perspective?
"I’ve always been fascinated by trends and cultural shifts, and I began to notice significant changes within the PR field that weren’t really being addressed. At the same time, I found it surprising that there wasn’t a dedicated professional network for PR and communications professionals working in fashion and lifestyle – especially since such networks exist in nearly every other industry. From the beginning, it was important to me to bring together members across fashion, jewelry, beauty, furniture, and design, because we often face the same challenges and have so much to learn from each other’s experiences and perspectives."
Working in PR means you're almost always ‘on’ – how do you recharge?
"As with anything you're passionate about, it’s all about finding balance. That said, reading is my favorite form of escapism. It’s amazing how you can step into another reality simply by opening a book. The last two books I read were Hver gang du trækker vejret, indånder du støvet fra vores knogler by Ditte Holm Bro and Tove Ditlevsen var min mormor by Lise Munk Thygesen. Both are powerful and moving stories about women’s lives and fates."
"I've always been a nostalgic when it comes to interior design, but lately I've come to realize that it’s really all about balance – even in the furniture and objects I choose to surround myself with."
Can you remember when you slept best, and what makes for the ideal sleeping environment?
"I always sleep incredibly well when we’re hiking in Norway. Spending the entire day out in the fresh, clean air and doing something physically demanding really sets you up for a good night’s sleep. In general, I sleep best when there’s nothing hanging over my head, and soft, clean bed linen always helps create a sense of calm before bedtime."
What does quality mean to you?
"To me, quality is about care and intention. It’s about creating something that lasts – both visually and in terms of materials."
Portrait of Louise Nyboe